TrueView Media Group — Campaign Performance Report

Portfolio Overview

Aggregated performance across all active TrueView CTV campaigns — Volkswagen, Honda, BMW, Chevrolet, Buick GMC, Subaru, Mazda, Kia, and Volvo dealer groups.

4,319,710

Total Impressions

Across all campaigns

$214,599

Total Media Spend

Apr 2025 – Feb 2026

$49.68

Blended CPM

All media types

79.1%

Video Share

3.42M video impressions

16.5%

Audio Share

651K audio impressions

4.4%

Display Share

251K display impressions

Media Type Allocation — Impressions

Media Type CPM Comparison

Portfolio Snapshot

TrueView manages CTV campaigns across 18 dealer groups spanning 8 OEM brands. The portfolio delivered 4.32 million impressions reaching over 1.2 million unique households at a blended CPM of $49.68. Video (CTV) comprises 79.1% of all impressions, with Audio and Display channels providing supplemental reach at significantly lower CPMs — Audio at $40.55 and Display at $15.17.

Dealer Performance Comparison

Individual dealer group performance ranked by total impressions delivered.

Total Impressions by Dealer Group

Dealer Performance Summary

Dealer Group	OEM	Spend	Impressions	CPM	HH Reached	Avg Freq	Media Mix	Months Active

Dealer Highlights

Honda Of Tenafly leads in total impressions (542K) with the longest campaign history (5 months) and the most diversified media mix (Video + Audio + Display). Their multi-channel approach delivers a blended CPM of $50.69.
Trend Motors Volkswagen achieved the lowest CPM at $39.95 across 3 months — driven by a balanced Video/Audio/Display mix that includes display at $15 CPM.
Mike Savoie Volkswagen of Troy delivered the highest single-month impression volume (345K in Feb 2026) with a competitive $48.63 CPM, demonstrating strong scale capability.
Patrick Motor Group dealers (VW, Mazda, Subaru) all maintain the most efficient Video-only CPMs at ~$43.80 — well below the portfolio average.

Platform Performance Analysis

Inventory distribution across 30+ streaming, audio, and display platforms.

Top 15 Platforms by Total Impressions

Impression Share — Top 10 Platforms

CPM by Platform — Video Only

Platform Cross-Reference — Top Platforms × Select Dealers

Platform	Type	CPM	Jersey City Kia	Honda Tenafly	Kia Englewood	M.S. VW Troy	M.S. Chevrolet	Patrick Subaru	TOTAL	Share

Platform Conclusions

Roku Channel is the #1 platform by impressions (709K, 21.9%) — present across all 16 dealers at a competitive $41.16 CPM. This represents outstanding value for broad CTV reach.
Hulu is #2 overall (465K, 14.3%) but commands a premium $81.62 CPM — nearly double Roku Channel. Its premium positioning delivers high-quality audiences on the largest ad-supported streaming service in the U.S.
Tubi has emerged as a value leader — 353K impressions across all 16 dealers at $46.06 CPM. As a FAST (Free Ad-Supported Streaming TV) channel, it offers significant scale at moderate pricing.
Best-value platforms: Pluto TV ($33.52 CPM), Sling ($35.91), and Philo ($36.15) all deliver under $37 CPM — ideal for maximizing impression volume on a budget.

Disney+ & Associated Properties

Performance analysis across Disney's streaming portfolio — Disney+, Hulu, and ESPN+ — which together form the largest premium CTV advertising ecosystem.

603,255

Disney Ecosystem Impressions

18.6% of all impressions

$50,226

Disney Ecosystem Spend

31.0% of total spend

$83.26

Blended Disney CPM

Premium tier pricing

11

Dealers on Disney

68.8% of portfolio

Disney Ecosystem — Platform Breakdown

Disney CPM by Platform

Disney Ecosystem Impressions by Dealer

Disney Ecosystem Insights

Hulu dominates the Disney ecosystem — 465K of 603K impressions (77.1%) — and is the primary premium video platform across TrueView campaigns. Hulu's ad-supported tier offers the widest reach within Disney properties.
Disney+ delivers premium brand-safe inventory at $87.77 CPM — positioned as a family-friendly, high-attention environment. 119K impressions across 11 dealers demonstrate consistent demand.
ESPN+ is the most premium placement at $94.78 CPM but delivers the most targeted sports audiences. With 19K impressions, it's best used for sports-oriented dealer campaigns.
VW dealers invest heavily in Disney: Volkswagen of Akron allocates 41.8% of its total impressions to Disney properties — the highest concentration. Jay Honda (37.5%) and BMW of Akron (35.7%) also lean into Disney.
Disney represents 31% of spend for just 18.6% of impressions — reflecting the premium CPM. Brands willing to invest in premium environments benefit from higher completion rates and premium audience adjacency.

Media Mix Strategy

How multi-channel CTV campaigns compare to single-channel approaches across the portfolio.

Media Mix by Dealer — % of Impressions

Blended CPM: Multi-Channel vs. Video-Only Dealers

Media Mix Strategy Findings

Multi-channel dealers achieve 15–25% lower blended CPMs. Honda Of Tenafly (Video + Audio + Display) blends at $50.69 vs. single-channel Video-only dealers averaging $53–$58 CPM. Trend Motors VW achieves the best blended CPM at $39.95 with a three-channel mix.
Audio ($40.55 CPM) is the most effective CPM reducer — 17% of portfolio impressions at roughly 75% of the Video CPM. Pandora and Audiology are the primary audio platforms.
Display at $15.17 CPM provides extreme value — but only Honda Of Tenafly and Trend Motors VW currently use it. Expanding Display to more dealers could meaningfully lower blended costs.
5 of 16 dealers run multi-channel: Honda Of Tenafly, Trend Motors VW, Mike Savoie VW of Troy, Mike Savoie Chevrolet, and Volkswagen of Akron. The remaining 11 are Video-only — representing an opportunity for diversification.

CPM Efficiency & Optimization

Identifying cost efficiencies and optimization opportunities across the portfolio.

CPM by Dealer — Lowest to Highest

Spend Efficiency — Impressions per $1,000

Efficiency Takeaways

CPM range spans $39.95 to $60.98 — a 53% gap between most and least efficient dealer. Trend Motors VW leads at $39.95, while VW Akron pays $60.98. Normalizing toward the $45–$50 range could save thousands annually.
The Patrick Motor Group stores are remarkably consistent at ~$43.80 CPM across VW, Mazda, and Subaru — suggesting optimized campaign settings that could be templated for other dealers.
Newer dealers (Feb 2026 onboards) show strong efficiency. Mike Savoie VW of Troy ($48.63), Platinum Buick GMC ($43.41), and Volvo Cars Auburn ($44.30) all entered at competitive CPMs.
VW Akron's CPM improved 22% from Jan 2026 ($69.61) to Feb 2026 ($53.92) — demonstrating that optimization efforts pay off within a single billing cycle.

Daypart Performance

When audiences are watching — impression distribution across the day.

Impressions by Hour of Day

Daypart Bucket — Impressions & CPM

Daypart Findings

Prime/Late (8pm–12am) delivers the most impressions at 25.7% of total — aligning with peak CTV viewership. However, it also carries the highest CPM at $53.13.
Daytime (10am–3pm) is the largest daypart at 28.2% of impressions with a moderate $50.33 CPM — driven by work-from-home and stay-at-home audiences.
Overnight (12am–6am) is the budget play: Only 5.5% of impressions but at $36.88 CPM — 30% below average. Ideal for maximizing frequency on a limited budget.
Prime Access (3pm–8pm) shows a dip at 5pm–6pm — likely the dinner hour transition. The 7pm–8pm slot recovers strong delivery at 131K impressions.

Reach & Frequency

Household-level reach and average frequency across dealer campaigns.

Households Reached by Dealer

Average Frequency by Dealer

Reach & Frequency Insights

The portfolio has reached over 1 million cumulative households — representing significant market penetration across 16 dealer groups and multiple geographic regions.
Honda Of Tenafly has the broadest reach at 135K households over 5 months with a 4.2 average frequency — strong for building brand recall without excessive repetition.
Mike Savoie VW of Troy reached 127K households in a single month (Feb 2026) — demonstrating that high-budget CTV campaigns can achieve substantial market coverage quickly.
Frequency ranges from 2.0 to 7.3: Most dealers fall in the ideal 2.5–4.0 range. Shenango Honda (7.3) and Platinum Buick GMC (5.9) have higher frequency, suggesting tighter geo-targeting or smaller market sizes.

Volkswagen Franchise Spotlight

Dedicated analysis of the VW dealer network — the largest OEM segment in the TrueView portfolio.

5

VW Dealers

Largest OEM segment

1,108,547

VW Total Impressions

34.2% of portfolio

$62,279

VW Total Spend

38.4% of portfolio

$48.33

VW Avg CPM

Below portfolio average

VW Dealer Impressions Comparison

VW Dealer CPM Comparison

VW Franchise Insights

Volkswagen is the cornerstone of the TrueView portfolio — 5 dealers generating 34.2% of all impressions and 38.4% of total spend. This demonstrates the scalability and repeatability of the TrueView CTV approach across a franchise network.
Trend Motors VW is the efficiency benchmark: $39.95 CPM with the most balanced multi-channel mix. Its 375K impressions across 3 months show consistent delivery with strong Audio and Display diversification.
Mike Savoie VW of Troy scaled rapidly: 345K impressions in its first month at $48.63 CPM, utilizing a two-channel (Video + Audio) approach. This dealer proves that high-volume onboarding can be achieved efficiently.
VW Akron shows month-over-month improvement: CPM dropped from $69.61 (Jan) to $53.92 (Feb) — a 22% reduction through ongoing optimization. Continued tuning should push this into the $45–$50 target range.

Key Takeaways & Recommendations

1. Proven CTV Scale Across 18 Dealers VALIDATED

TrueView has delivered 4.32 million impressions across 18 dealer groups and 8 OEM brands — reaching over 1.2 million households. The platform-agnostic approach distributes inventory across 30+ streaming services, reducing reliance on any single platform while ensuring maximum reach.

2. Multi-Channel Strategy Reduces CPM 15–25% OPPORTUNITY

Dealers running Video + Audio + Display achieve 15–25% lower blended CPMs than Video-only dealers. Expanding Audio ($40.55 CPM) and Display ($15.17 CPM) to the 11 single-channel dealers could stretch existing budgets significantly — delivering more impressions without increasing spend.

3. Disney+ Ecosystem Delivers Premium Audiences PREMIUM

The Disney streaming portfolio (Hulu, Disney+, ESPN+) represents 18.6% of all impressions at a premium $83.26 CPM. For brands prioritizing premium brand adjacency, family-friendly environments, and sports audiences, the Disney ecosystem is the top-tier CTV buy. The premium is justified by higher attention metrics and brand-safe inventory.

4. Value Platforms Provide Scalable Reach VALUE

Roku Channel ($41.16 CPM), Tubi ($46.06), and Pluto TV ($33.52) deliver massive scale at moderate cost. Roku Channel alone provides 21.9% of all impressions. For dealers focused on maximizing reach and frequency within a budget, shifting spend toward these AVOD/FAST channels is the most cost-effective strategy.

5. VW Network Is the Scalability Proof Point CASE STUDY

The 5-dealer Volkswagen network demonstrates how CTV campaigns scale across a franchise: 1.1M impressions at $48.33 blended CPM, with consistent methodology applied across Trend Motors, Mike Savoie, Patrick, and VW of Akron/North Attleboro. New VW dealers have onboarded in as little as one billing cycle.

6. Continuous Optimization Shows Results IMPROVING

Several dealers show clear month-over-month CPM improvement — VW Akron dropped 22% (Jan to Feb), BMW of Akron dropped 20%, and Jay Honda dropped 19%. This demonstrates that TrueView's active campaign management consistently improves efficiency as campaigns mature.

For Prospective Partners

TrueView Media Group's CTV platform provides automotive dealers with institutional-grade programmatic advertising across the full streaming landscape — from premium Disney properties to high-value AVOD channels. Our multi-channel approach (Video + Audio + Display) consistently outperforms single-channel strategies, while our cross-platform distribution eliminates single-vendor risk. With 18 active dealer groups and a growing Volkswagen franchise network, TrueView has proven the model works at scale. We'd welcome the opportunity to discuss a tailored CTV strategy for your dealership group.

Client Performance Report

Connected TV Campaign Performance Report